Microsoft Bing, which can be found at www.bing.com and is replacing Microsoft Live Search, is being rolled out in beta mode across the UK and will contain a number of innovative new features, including a new layout which includes highlights such as Best Match (a facility that identifies the best result for popular queries) and Instant Answer (which provides quick results in the body of the first search results page).
Microsoft has also said that Bing will provide “more functionality in key consumer areas including shopping, local search and travel, leading to faster, more informed decisions.”
There are also a host of improvements and updates planned already, with Web Groups (a visually intuitive presentation which enables people to quickly get from knowledge to action) and Quick Tabs (a contents table for categories of Search results) promised in the near future.
Microsoft also announced the integration of Ciao - the shopping and comparison website - into Bing and MSN. Microsoft bought Ciao in 2008. As you can see from the image, the homepage is a big contrast to Google’s sparse look, with a big image that changes daily in the background. Whether all these elements will turn Bing into the Google-beater it wants to be remains to be seen.
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